We worked with Genflow to bring the AJBXNG brand to life through a complete workout guide for world heavyweight champion Anthony Joshua.

Building on the minimalist identity Genflow had already created for AJBXNG, our role was to extend the brand into a polished, engaging and highly functional training experience. We retained the distinctive black and white palette, introducing burgundy as a considered accent colour to add energy and definition throughout the guide.

The result is a clean, premium and highly structured workout guide that feels unmistakably AJBXNG, while making the training content clear, accessible and engaging for its audience