We worked with Genflow to design a series of workout guides for fitness creator Alice Klomp, better known as Pineapplebrat.

We began by creating a new Pineapplebrat logo, taking inspiration from Alice’s pineapple tattoo to develop a distinctive mark that felt personal and instantly recognisable. This became the foundation for the wider ebook design, creating a strong visual connection between the brand and the guides.

The pineapple’s distinctive shape and stripes were carried through as graphic elements throughout the layouts, alongside the typography from the new identity. The result is a cohesive suite of workout guides that feels energetic, playful and unmistakably Pineapplebrat, while remaining clear and functional for the reader.