We were approached by Dartford Grammar School to design the poster for their summer production of 'Hairspray', as well as assist with the set design.

Everyone is familiar with the flat 2D design synonymous with the Broadway and West End productions, so we were keen to do something different, whilst staying true to the story of the show and it’s themes.

Taking inspiration from the “Corny Collins Show” set, we created a standalone 3D title that can be incorporated onto the new poster, as well as social media and marketing items. The different shapes within the title graphic are deliberately close and together, referencing the final act of the Hairspray, where people from all backgrounds mix, integrate, and come together. This also provided a recognisable shape that could be incorporated into the show’s set design.

We also introduced large LCD screens to the set, producing custom graphics, video and digital signage to bring locations such as Perito’s Bakery and Slugger’s Gym to life. This allowed these items to be easily incorporated into the set without the need for any construction, freeing up build - time for the set and providing a flexible way to enhance the action on stage.