Dartford Grammar School’s crest has a lot of history. Our job was to bring it up to date without losing what made it recognisable.

We refined the proportions, tightened the composition and rebalanced the colours, creating a cleaner, more cohesive crest with a more contemporary feel. A new wordmark was developed to sit alongside it, giving the school a flexible identity that works across print, digital and everything in between.

We also created a bespoke monochrome version for greater versatility, alongside a refreshed palette of deep blue, gold and the school’s signature burgundy.