Working with Genflow, we designed a workout guide for Jordyn Woods’ FRSTPLACE brand, starting with little more than its existing wordmark.

We built a clean, minimalist visual identity around it, pairing a soft pastel pink palette with striking photography of Jordyn. To give the guide a distinctive graphic language, we transformed the “>” from the FRSTPLACE logo into a three-line motif, carrying it throughout the layouts as a subtle nod to the original brand.

The result is a refined, editorial-style guide that feels unmistakably FRSTPLACE while keeping the focus firmly on the content and photography.