Top personal trainer and fitness influencer Krissy Cela was looking to give her series of online training guides a workout. The goal was to create a collection og bespoke, easy-to-read documents that clearly imparted Krissy's wisdom, and also appealed to her dedicated 'familia' of followers. The full suite of plans lead with eye-catching covers, heavily using the fantastic pictures supplied by Krissy, adding in a superset of a bold colour palette on each. A brand new 'KC' logo was created, along with a collection of 5 new instagram icons, to complete the initial package.