Working with Genflow, we designed a collection of workout and nutrition guides for fitness coach Marino Katsouris.

With only Marino’s existing logo as a starting point, we built the visual direction around its recognisable arrow motif, carrying it throughout the guides as a distinctive graphic device. A clean, minimalist layout keeps the content clear and easy to follow, while bold photography of Marino takes centre stage.

The result is a sleek, cohesive collection that puts the training first — while giving readers a clear idea of what’s possible when they follow it.