Working with Genflow, we created HIIT IT!, a bold workout guide for fitness influencer QIQI.

Her existing logo and vibrant pink colour provided the perfect starting point. We took the logo’s distinctive circular shape and turned it into a recurring graphic device throughout the guide, creating a visual rhythm that ties everything together.

Bright photography of QIQI takes centre stage, while the bold pink palette and clean layouts make the guide energetic, distinctive and easy to navigate — just like the workouts themselves.