Brookbanks Estate Agents
/ CLENT​
Brookbanks Estate Agents
· Industry​
Property Sales & Letting
_ Services​
Brand Identity
Social & Print Design
Shop Front Design
/ Let's Get Moving​
Brookbanks Estate Agents are Swanley’s longest established, local, independent team of property professionals.
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Brookbank’s felt that their existing identity had become tired and no longer stood out in a crowded high street, particularly with 3 competitors right on their doorstep. They were also keen to go for Pink as a brand colour.
After putting them through a Prowler Test, it was clear their key strength was as Swanley’s only independent, and longest running estate agent, giving them the freedom to move more flexibly than their chain rivals.
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Working with Dominic and his team, we took the theme of movement and created a confident, clear and simple brand identity with the flexibility to work for all parts of the business. The new wordmark logo is designed to represent a row of houses along a street, and is able to adapt for each environment it’s used in.
As part of the new identity, we developed a new company slogan, “Let’s get moving”, and a brook-shaped ‘B’ graphic to be used throughout the new visuals to tie the various elements of the brand together, making sure the identity remains consistent and instantly recognisable.
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The pink colour palette allowed us to be more dynamic and direct in the brand’s messaging and tone of voice, whilst still remaining professional. A more traditional blue was paired with the pink to reflect this, as well as combining the ‘Krona’ and ‘Homizio’ fonts. A new positioning statement was created to reflect the company’s new tone of voice, authoritative and dynamic, whilst still remaining friendly and approachable. This tone, along with the theme of movement was also reflected throughout the new brand photography/imagery.
