Dartford Grammar School
Bugsy Malone
Bugsy Malone, a splurge filled romp through the gagster riddled streets of 1920's New York. Dartford Grammar School were looking for a completely new approach to their production.
INDUSTRY
Education
OUR ROLE
Production Graphics, Marketing Material, Props and Set Decoration, Video Production
The rivalry of Fat Sam and Dandy Dan at the heart of the story provided the inspiration for much of the initial concepts, using 'juxtaposition' as a theme throughout the show's design.
Leading with a completely fresh take on the 'Bugsy Malone' logo, the notions of classic elegance of the Gatsby era were allowed to come through, whilst still staying true to the overall theme. The rounded 'Bugsy' letters contrast nicely with the angular shapes of the buildings sitting above, as well as symbolising the above vs underground culture prevalent at the time.
The juxtaposition theme conitinues with the logos for Dandy Dan and Fat Sam, Dan's being rounded and modern, with Sam's being more old-fashioned and angular.
Dandy Dan's rounded shape draws it's inspiration from the barrell of the splurge gun, while the idea for Sam's double square we took from the double table cloths in his speakeasy. Both were the incorporated on a number of costumes and throughout the set, and heavily influenced the two-half aspect of the stage's design.
The set incorporated two large LCD screens for the first time, displaying a variety of graphics and videos produced to compliment the action on stage.
This allowed signage for Perito's Bakery, Slugger's Gym and a number of other items to be easily incorporated into the set without the need for any construction, freeing up build - time for the set and providing a flexible way to enhance the action on stage.
Fat Sam's Grand Slam logo on two screens
Book Emporium screen
Bugsy Malone mobster newspper screen
Fat Sam's Grand Slam logo on two screens