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KRISSY CELA
TONING & SCULPTING A NEW APPROACH
KRISSY CELA
CLIENT
VISUAL IDENTITY
EBOOK DESIGN
LOGO DESIGN
WHAT WE DID
Top personal trainer, Women's Best athlete, and Instagram influencer Krissy Cela was looking to give her series of online training guides a workout.
The goal was to create a collection og bespoke, easy-to-read documents that clearly imparted Krissy's wisdom, and also appealed to her dedicated 'familia' of followers. The full suite of plans lead with eye-catching covers, heavily using the fantastic pictures supplied by Krissy, adding in a superset of a bold colour palette on each. A brand new 'KC' logo was created, along with a collection of 5 new instagram icons, to complete the initial package.
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