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KRISSY CELA
TONING & SCULPTING A NEW APPROACH

Client
Krissy Cela
Industry
Social Creator/Online coaching
What we did
Identity
Design

Top personal trainer, Women's Best athlete, and Instagram influencer Krissy Cela was looking to give her series of online training guides a workout.
The goal was to create a collection og bespoke, easy-to-read documents that clearly imparted Krissy's wisdom, and also appealed to her dedicated 'familia' of followers. The full suite of plans lead with eye-catching covers, heavily using the fantastic pictures supplied by Krissy, adding in a superset of a bold colour palette on each. A brand new 'KC' logo was created, along with a collection of 5 new instagram icons, to complete the initial package.






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