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Krissy Cela

Toning & Sculpting a New Approach

Krissy Cela working out on a beach next to the KC logo

Client

Krissy Cela

Industry

Fitness

What we did

Identity

Design

​Top personal trainer and fitness influencer Krissy Cela was looking to give her series of online training guides a workout.

The goal was to create a collection og bespoke, easy-to-read documents that clearly imparted Krissy's wisdom, and also appealed to her dedicated 'familia' of followers. The full suite of plans lead with eye-catching covers, heavily using the fantastic pictures supplied by Krissy, adding in a superset of a bold colour palette on each. A brand new 'KC' logo was created, along with a collection of 5 new instagram icons, to complete the initial package.

Krissy Cela training guides covers
blue Krissy Cela on a white hoodie
Krisy Cela Summer Body guide
Krissy Cela Tone & Sculpt guide
Krissy Cela Tone & Sculpt guide
Krissy Cela summer body guide
Krissy Cela student guide
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