Orion Project

HelioFocus, an international solar thermal company, approached us to develop an identity for The Orion Project — a three-phase solar energy initiative spanning Mongolia and China. The project focuses on advancing power generation through cutting-edge solar thermal technology and efficiency innovation.

 

Our brief was to create a visual identity that reflected both technological precision and the natural power of the sun. The final design centres on three circles integrated within the wordmark — a subtle reference to Orion’s Belt, the project’s namesake, as well as the circular geometry of solar dishes and the sun itself. The three circles also represent the project’s three development phases, symbolising connection, continuity, and forward motion. A bold orange palette completes the identity — a clear nod to solar energy and light, while ensuring strong visibility and warmth across all applications.