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THE BLUESKY PENSION SCHEME
EVOLVING THE MASTER TRUIST
BLUESKY PENSIONS
CLIENT
VISUAL IDENTITY
PRINT DESIGN
BROCHURE DESIGN
LOGO DESIGN
WEBSITE DESIGN
WHAT WE DID
BlueSky Pensions (now Evolve Pensions) were looking to rebrand their TBPS product as a separate entity. The aim was to create a strong, modern identity that would allow the scheme to stand alone from the existing BlueSky brand, as well as its competitors.
We settled on a striking 3D folded 'B' monogram to express a robust, exclusive product. A more vibrant blue was used to compliment BlueSky's existing colour palette, allowing us to use a striking new corporate image of central London to tie all aspects of the brand together.
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