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BlueSky Pensions

Evolving the Master Trust

The BlueSky Pension Scheme (TBPS) is a non-profit arrangement and one of the largest master trusts in the UK.




Brand Identity, Print Design, Brochure Design, Logo Design, Website Design

The BlueSky Pensions Scheme logo
hand drawn TBPS logo icon sketch

BlueSky Pensions (now Evolve Pensions) were looking to rebrand their TBPS product as a separate entity. The aim was to create a strong, modern identity that would allow the scheme to stand alone from the existing BlueSky brand, as well as its competitors.

We settled on a striking 3D folded 'B' monogram to express a robust, exclusive product. A more vibrant blue was used to compliment BlueSky's existing colour palette, allowing us to use a striking new corporate image of central London to tie all aspects of the brand together.

open member's guide square brochure
A man in glasses speaking into a micorphone
2 females working wearing glasses
open member's guide document squre brochure
TBPS ECA double sided flyer
young professional man working on a computer
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