THE BLUESKY PENSION SCHEME
EVOLVING THE MASTER TRUIST
WHAT WE DID
BlueSky Pensions (now Evolve Pensions) were looking to rebrand their TBPS product as a separate entity. The aim was to create a strong, modern identity that would allow the scheme to stand alone from the existing BlueSky brand, as well as its competitors.
We settled on a striking 3D folded 'B' monogram to express a robust, exclusive product. A more vibrant blue was used to compliment BlueSky's existing colour palette, allowing us to use a striking new corporate image of central London to tie all aspects of the brand together.