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TEAM LOZ APP

Two phones resting on a rock, displaying screenshots of the new Team Loz app, featuring custom blue and green grunge-style graphics.

Client

Laurence SHahalei

Industry

Fitness Coaching

What we did

Identity

Design

Direction

Four phones, displaying screenshots of the new Team Loz app, featuring custom blue grunge-style graphics.

Built by renowned strength athlete, and arguably the world’s best strength coach Laurence Shahlaei, The Team Loz App is more than just a training platform; it’s a space where strength is cultivated, where knowledge is shared, and where a community of athletes—seasoned and aspiring—can push their limits. Our role was to create a visual framework that embodies this philosophy. Through a considered approach to graphic design, we’ve helped transform Loz’s expertise into an accessible, inspiring digital experience.


Our challenge was to shape the visual identity of the app in a way that reflected Loz’s ethos of power, resilience, and accessibility—without relying on the traditional imagery of athletic photography. Instead, we developed a suite of custom graphics for section headings and cover images, forging a unique visual language that moves beyond convention. This approach not only distinguishes the app from competitors but also creates an engaging and immersive experience for users.


The graphics and iconography for the app were developed as an extension of the branding we previously designed for Loz. Beyond the app itself, our design work extended to a series of accompanying eBooks, ensuring a seamless brand experience across all digital touchpoints. The result is a unified visual identity that not only supports the content but also enhances the overall engagement of Loz’s growing community.

A close-up angled view of the new 'Team Loz' app icon on a phone screen, set against a green background.
Multiple pages of a PDF for the Team Loz app displayed, featuring green grunge-style graphics.
A close up angled view of a phone displaying the 'Team Loz' app logo on a green background.
Team Loz Coaching with two green silhouettes of strength athletes on either side
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