TEAM LOZ APP

Client
Laurence SHahalei
Industry
Fitness Coaching
What we did
Identity
Design
Direction

Built by renowned strength athlete, and arguably the world’s best strength coach Laurence Shahlaei, The Team Loz App is more than just a training platform; it’s a space where strength is cultivated, where knowledge is shared, and where a community of athletes—seasoned and aspiring—can push their limits. Our role was to create a visual framework that embodies this philosophy. Through a considered approach to graphic design, we’ve helped transform Loz’s expertise into an accessible, inspiring digital experience.
Our challenge was to shape the visual identity of the app in a way that reflected Loz’s ethos of power, resilience, and accessibility—without relying on the traditional imagery of athletic photography. Instead, we developed a suite of custom graphics for section headings and cover images, forging a unique visual language that moves beyond convention. This approach not only distinguishes the app from competitors but also creates an engaging and immersive experience for users.
The graphics and iconography for the app were developed as an extension of the branding we previously designed for Loz. Beyond the app itself, our design work extended to a series of accompanying eBooks, ensuring a seamless brand experience across all digital touchpoints. The result is a unified visual identity that not only supports the content but also enhances the overall engagement of Loz’s growing community.



