B2L WORLD DAY
INSPIRING A GENERATION
Client
Burning2Learn Ltd
Industry
Education
What we did
Identity
Design
Direction
Consultancy
Burning2Learn is an education based media and events company, offering young people experiences that develop confidence, build self-esteem and motivation to take an active role in determining their own futures.
Following a trip to Geneva working with the UN Global Goals, Burning2Learn Managing Director, Alan Dean, commissioned new branding for their innovative World Day concept. The brief was to create a concept that could pull all the SDG’s together, allowing young people across different continents to "look global but solve local".
The solution was a playful design, drawing inspiration from the SDG’s and the existing B2L flame, giving the brand a youthful and approachable identity. We took our colour palette from the 17 UN Global Goals, allowing the connection with the SDG's to run heavily throughout the design.
As part of the World Day, Buring2Learn asked us to brand their new initiative, Vision2030, an independent project management and engagement team, developing a call2action in local communities allowing transitions to sustainable development goals that meet a towns needs. We continued the simple two colour design, meaning the identity can immerse into it's surroundings, echoing Burning2Learn's mission of working with the heart of any community. One fo our first tasks was branding the Vision2030 exhibition space at Swanley's innaugural business seminar. We opted for a flag style banner, teamed with yellow tub chairs atop a blue rug, matching the Wolrd Day colour palette.
